Monday, October 20, 2014

Kia's Sponsporship Agreement with the Essendon Bombers Presents - The New Optima

Essendon and KIA
There has never been a better time to fly the flag of the Essendon Bombers than this season. With the guys on the pitch showing the rest of the league their speed and finesse, the fans have played their role in getting behind the team as the 19th man in the stands. Why not show your support in style for the Bombers with a replica Guernsey, novelty Essendon merchandise, and for those who really wish to show their support, possibly a new car.

KIA optima essendon bombers

Essendon Bombers recently signed a lucrative sponsorship deal with car manufacturer Kia to sponsor the team for the next 5 years. This major sponsorship deal has reflected both the recent success of the Essendon Bombers as well as the league on a whole. With big money now coming into the sport on an international level, both Essendon and the AFL have a bright future ahead of them.

Merchandising Skyrockets for Essendon

Merchandise sales have skyrocketed over recent seasons to make Essendon one of the most popular franchises in not only the AFL league, but in Australian sport as a whole. Like any other sport, merchandising and branding of a team to its fans is often paramount in securing a regular income for the team. Not only do television rights play a huge part in ensuring this regular income, but merchandising plays a vital role in garnering bigger revenues, as well as revenue.

KIA sponsers Essendon Bombers

The new Kia sponsorship deal not only will help the branding image of Kia to its Australian market, but will also help the Essendon Bombers to reach an audience further afield. Kia is a proud sponsor that will include the new deal in many of its advertisements on television, radio, the internet and in the press. This level of advertising will help Essendon Merchandise sales and attendance figures tremendously by partnering up with a large international brand such as Kia.

So What Does This Mean For The Average Fan?

Previously, the scope of merchandise for AFL teams had mainly relied on Guernsey and replica kit sales to offer a revenue stream for the team, and a way for the fans to support their team whilst watching the games. Recently however, teams in the AFL have realised that merchandising can play this huge role as a revenue stream for the teams, as well as for the enjoyment and continuation of support seen by the fans. 

Essendon Bombers merchandise

The Essendon merchandise available now comes in many forms, for every type of fan from young to old. You can find Bombers baby grows, replica kits, mugs, t-shirts, hats and flags as well as a number of novelty items that are sure to bring a smile to any Essendon fans’ faces. Along with the new range of merchandise for the dedicated fans, you will find a number of items that will help secure an international audience to spread the electricity of AFL to the wider public.

Essendon Bombers

Essendon continues to be one of the most supported teams in the AFL, with a rich history in the league you can understand why. With regular matches being sold out game after game, and the viewing figures for each game rising season after season, there has never been a better time to get behind the Bombers and show how much of a dedicated fan you are.

Image Source: spectatorsportsonline, essendonfc, carshowroom, krockfootball